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INDIE NEWS BEAT
Week of September 27, 2003
* Plus One Listening Live Preview Concert In Support of "Exodus"
* Up and Coming Dates for the Abztrakt Independent Music
Series
* The Why's And How's To Focus Your Music Career
* Inside The Music Business Radio Program To Launch
* Har-Bal Does It Again
* Australia Mourns Country Legend
* Sirius Spearheads Drive To Save The Bottom Line
* Online Fans Worldwide Mourn The Passing Of Johnny Cash
Plus
One Listening Live Preview Concert In Support of "Exodus"
 If
life is a journey then Exodus is
the road to the heart and soul of Plus One, uncovering
growth and God, loss and love. Exodus is
filled with uniquely crafted songs and distinctive vocals
- all showing a sophisticated approach towards modern pop
music. Produced by Peter Furler and Plus One, Exodus will
be in stores November 18th 2003
In support of the album and tour, the band
will premier their 1st single on September 30th and first
listening live preview concert Wednesday October 1st live
on PlusOneOnline.com.
The festivities begun as Plus One revealed their new live
show on the Festival Con Dios fall tour. The tour began
in Burlington, NJ and has had a few very wet nights but
some really great experiences.
As they have launched this new show featuring
new songs from the upcoming release EXODUS,
they have also begun an on-road exclusive pre-sale campaign.
Fans attending the Festival Con Dios will be able to take
home a free exodus sampler, when they pre-buy EXODUS at
a special intro price of $14.99, which will deliver to
them on November 18th. The first 500 purchases will also
receive an exclusive Plus One autographed poster!
"Great music gets made when a band finds
themselves in a corner and they have to come out swining
or die," noted Producer Peter Furley. "I've been working
in music for close to 20 years and this is some of the
best music I've ever been a part of. Plus One represents
a very bright spot in the future of music and I think you'll
be pleasantly surprised at what you hear from their new
recordings.
Up
and Coming Dates for the Abztrakt Independent Music
Series
 TourBaby
will be co-hosting AIM Series in in Randolph, NJ
The "Abztrakt
Independent Music Series" connects the "early-twenties
music enthusiasts" with "live-music format venues", wrapped
in a unique and effective grass-roots promotional strategy
to deliver a compelling social experience dedicated to
the best-of-the-best local talent northern NJ has to
offer. The series was started in June 2003 and has since
proven that the NJ market is ready to enjoy the sounds
of their local musicians.
"Our September show did over 600 people in
the door to see local bands perform. This has proven the
idea that Jersey is keen to see their own musicians, so
long as it's packaged right with a solid bill of music
and other great party-favors," said John Grech, founder
of Abztrakt
Productions. "By putting the concept on the road and
stopping at other venues, we have the opportunity to reach
new markets, and other venues get to share in the success
that started at Double D's."
With the momentum building, Abztrakt
Productions is announcing three new dates in October:
October 3rd - The
AIM Series will make its first stop away from it's
home-base venue Double D's at The Black River Barn in
Randolph. Alongside Abztrakt, CDBaby.com's TourBaby will
be co-hosting the event, making it an official stop on
the TourBaby tour.
October 17th - The
AIM Series will be making its second road stop at
Hopatcong's finest live music venue, Tonic Night Club.
October 31st - Halloween Night will be their
biggest October production as the series returns home to
Double D's Rock Club in Morristown.
For more information, please visit www.abztrakt.com.
If you are a Band, DJ, or Venue interested in being part
of this series please visit the site and submit your information.
The
Why's And How's To Focus Your Music Career
How to succeed when the notion of "maximum
exposure" has failed for many artists or when you can not
even afford to spend time and money to have the required
so called maximum exposure? ...one key answer: identify
and focus on your best current and future fans...and listen
to them to find out what you need to do for your promotion
and marketing.
This lesson in targeted marketing was delivered
by Jean-Marc Rejaud, a marketing and strategy expert with
15 years experience at Fortune 100 firms and Founder of
Focus Marketing, at "Why's And How's To Focus Your Music
Career" workshops hosted at the Independent Music Conference
late last summer. The workshops explained where to find
and how to use information on musicians and labels' existing
or future fans to develop impactful marketing plans and
actions that optimize CD/music sales or your gigs attendance
The workshop introduced attendees to the
80/20 Rule, which states that a limited number of consumers/prospects
(20%) account for a disproportionate (80%) of a business'
sales & profits, and how to integrate the concept in their
marketing strategy plans. "When you consider the 80/20
Rule, information is the power but you need to know how
to obtain and interpret that 'data' in the right way."
"My mission is not only to help people/artists/music
professionals take ownership of their career," noted Jean
Marc, "but to go up and above the words...to give them
actual marketing tools proven in many other industries
to work with dramatic effects...real dramatic effects!"
"Attendees gave us very positive feedback
and I decided it was important to get Mr. Rejaud more involved
with our efforts!" remarked Noel Ramos, Executive Director,
Independent Music Conference. "His willingness to assist
us and his sincere desire to continually improve the instruction
he provides proved to me that he is a quality person, and
his continued involvement will add much value to our music
conference and related events."
Musicians attending the workshops were also
quick to heap praise on the marketing strategy expert:
"I found Jean Marc's session at the Independent
Music Conference to be extremely engaging and informative
- an musical artist would be crazy not to consider the
principles behind focus marketing." DAX - Independent artist
"Jean Marc's approach to gathering data and
utilizing it for marketing an artist's career is eye opening
for those who work in the independent music industry. By
implementing tactics used by major marketing firms and
focus groups, he explains where to find the all-important
data and how to make it work for you." RAVI - Singer/Songwriter,
Author, Lecturer
Focus Marketing is a company bridging data
analysis, marketing strategy development and implementation
for the music industry. http://www.focusmarketing.us/music/
Inside
The Music Business Radio Program To Launch
Inside the Music Business, the first company
to develop 'tools for success' for aspiring artists and
executives in the music business announced today that it
is launching a weekly radio program.
Inside the Music Business: The Weekly Radio
Program with Eric Kline will air from 2 to 4pm, Sundays,
beginning October 5, 2003 on Radio One - Miami (1080 AM)
and will reach the entire South Florida tri-county area.
A streaming partner will be announced shortly.
The program will feature national and local
recording artists, executives, managers and variety of
other 'industry power players' discussing how the inner
workings and changes going on in the music industry works,
while serving up tips and advice for up and coming musicians
and other aspiring industry professionals. Eric Kline,
CEO of Inside the Music Business, inc. and noted video
producer/director, will host the program.
Har-Bal
Does It Again
Har-Bal International - a joint venture between
TAQUIS (Australia) and HDQTRZ Digital Studios (US) - announced
the release of Har-Bal (Harmonic Balancer) A powerful,
new mastering equalization system for all Windows systems
(95,98,ME, NT, 2000 or XP) that corrects inconsistencies
in mixed track sound files 100 percent of the time. The
introductory price is only US95.00 (Regularly $349.00)
Har-Bal is the first of its kind software
that introduces the new process of Harmonically Balancing
recorded music, and has been the main topic in Internet
forums all over the world. Har-Bal allows you to create
a harmonically balanced sound of unparalleled quality one
hundred percent of the time. This software allows you to
create original and re-mastered recordings that rival the
best mastering studios the world has to offer. Users are
swearing by it and are refusing to master their music without
it.
Australia
Mourns Country Legend
Australia mourns one of its greatest icons,
David Kirkpatrick, or Slim Dusty as he was known throughout
his long career. Slim Dusty, who was undoubtedly Australia's
most prolific country and western singer/songwriter, died
today after a long battle with cancer.
'Slim was a great Australian, known both
as a singer and songwriter and the quintessential Aussie
bushman.
'His songs have touched so many of us for
so long, during a career that has spanned more than half
a century.
'His enormous talent, and ability to represent
the experiences of rural and regional Australia brought
him recognition from his musical peers and the Australian
community as a whole.
Sirius
Spearheads Drive To Save The Bottom Line
The Bottom Line, the venerable Greenwich
Village music cabaret, may not have to close its doors
after all. SIRIUS Satellite Radio today announced an agreement
for SIRIUS to provide financial support that would enable
the club to continue operating. SIRIUS has pledged funds
to help the club with past obligations and future expenses.
"The Bottom Line is too important of a music
institution to lose," said Meg Griffin, the SIRIUS Satellite
on-air personality who is spearheading the drive to save
the club. "Our goal is to help this historic club get back
on its feet and do what it does best, showcase some of
the music world's greatest names."
SIRIUS also broadcasts the show "Live From
The Bottom Line," to its nationwide subscribers several
times a week.
Online
Fans Worldwide Mourn The Passing Of Johnny Cash
Last Friday, country music mourned the passing
of perhaps its greatest legend, Johnny Cash. As news spread,
fans rushed online to learn the circumstances of his passing,
as well as to share memories, condolences and pay personal
homage to the country music legend and his family.
Hosted by FatCow Web Hosting, www.JohnnyCash.com,
the number one search return for "Johnny Cash" using Google
search, was inundated by fans, generating over 1 million
requests an hour. Thousands of new fans registered to use
the bulletin boards and many online publications linked
to and were referencing the site in news reports. To meet
this increased demand, JohnnyCash.com was unavailable for
a period Friday morning as FatCow migrated the site from
a shared environment to a high-traffic dedicated server.
"FatCow's systems instantly noticed a surge
in traffic the morning of Johnny's death," stated Peter
Ziesmann, marketing and development director for FatCow. "We
immediately moved JohnnyCash.com to a dedicated high-traffic
server, as we engaged additional infrastructure to support
the increased demands."
 Provided
by the MusicDish
Network. Copyright © Tag
It 2003 - Republished with Permission
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